Now the buyer searches first, asks an AI assistant for a shortlist, compares suppliers quietly and contacts the firms that were visible before the call ever happened. SpeakVision builds the channels that put you back in that decision.
For years, a lot of technical B2B firms could treat marketing as a diary date. Book the stand, shake a few hundred hands, follow up for months, repeat.
That pattern weakened. Events still matter, but fewer buyers wait for an exhibition hall before researching a supplier. Search, AI answers, peer recommendations and paid media now shape the shortlist much earlier.
The demand did not disappear. It moved. The problem is being absent from the places where the buyer now looks.
Each channel does a different job. They work better when they share the same research, tracking and commercial priorities.
Technical health, strong capability pages, sector pages and local visibility. The aim is simple: make the site useful when a buyer is researching a serious purchase.
Generative engine optimisation makes your firm easier to understand, cite and shortlist when buyers ask AI assistants for suppliers, comparisons and recommendations.
Paid search is useful when the buyer already knows what they need. We focus on commercial intent, landing page fit and the quality of enquiries that reach the sales team.
Useful for staying visible across a service area, retargeting people who already know the firm and supporting recruitment when technical staff are hard to find.
Content and social support the four main channels. Tracking, forms, CRM routing and reporting are included because a marketing system that cannot explain what happened after the click is only half built.
Media spend comes after the research and measurement foundations. Otherwise you are paying to discover problems we could have found before the first click.
Buyers, competitors, search demand, AI visibility, current performance and the route from enquiry to sale.
Tracking, forms, routing, core pages, campaign structure and the reporting view the business will actually use.
SEO, GEO and paid media go live according to the package and the evidence from the research.
Enquiries, source, quality and pipeline movement. The point is to know what made money and what did not.
Choose the amount of movement you need. Advertising budget is separate and paid directly to the platforms.
One channel run well: SEO, Google Ads or Meta Ads.
A sensible place to start if you want to see how we work before handing over more.
Everything in Ignite, with enough moving at once to change the shape of enquiry volume.
Enough moving at once to change the shape of your enquiry volume rather than nudge it.
Everything in Blaze, with both paid channels and a fuller content programme.
For firms who have decided this is now the main way new business arrives.
Fees are for management. Advertising budget is paid directly to Google and Meta from accounts in the client’s name, never marked up and never absorbed into the retainer. Setup is invoiced and settled before onboarding starts.
A review of where you appear in search, where you appear in AI answers, what competitors are doing, and what happens to an enquiry once it arrives.
We look at how new business arrives now, where the gaps are, and whether SpeakVision is the right fit. If it is not, you will hear it on the call rather than in a proposal a week later.
